We build custom AI agents for small businesses — the kind that handle the grind so you don't have to. Practical automation, shipped to production, tuned to how you actually work.
Three ways we help small businesses take operational tasks off their plate — without adding headcount, SaaS bloat, or risk.
An AI agent that runs the day-to-day of your online storefront: restocking signals, listing hygiene, ad spend watch, and customer-message triage. You stay in control through approval checkpoints — the agent surfaces decisions, you say yes or no.
Never miss a booking again. An AI voice agent answers calls after hours or when you're with a customer, checks your calendar for real availability, books the appointment, and texts the customer a confirmation.
Got a repetitive workflow eating your week? We scope, design, and ship a purpose-specific agent around it — tuned to your actual business, not a generic template. Most projects go from kickoff to production in weeks, not quarters.
Both of the agents below run every day on real businesses — including two of our own.
Our storefront ops agent runs in production across two of our own Amazon brands. It handles restocking signals, catches listing issues before they cost sales, drafts new listings end-to-end, and surfaces the customer messages that actually need a human. Everything else moves without us.
Deployed for a neighborhood spa whose owner was losing bookings every time a call came in mid-treatment. The agent now covers every missed call 24/7, confirms real-time availability, books the appointment, and texts the customer a confirmation.
Set & Forget is run by a software engineer who is also an active small-business owner. Every agent we ship gets tested against the reality of running a business — because we're running our own alongside yours.
Our first clients are our own brands: two Amazon-native retail businesses whose operations are now handled by the software we build. What survives that bar of "would I trust this with my own inventory?" is what gets shipped to customers.
Set & Forget is a software brand of Cookie And Us.
Tell us what's eating your week. If we think we can automate it, we'll tell you how — and if we don't think we should, we'll tell you that too.
